The Value of Colored Posters in Marketing

in Color

Print marketing remains an important part of every business’ marketing campaign. Although there are queries as to the value of this marketing technique to businesses, traditional printed materials is still the best when it comes to target marketing. If a business wants to target a specific group of people or they want to keep in touch with their customers on a more personal level, this is the perfect tool to use. Suffice it to say that print marketing is one of the highly targeted strategies today that businesses should invest in.

There are practically different forms of printed marketing materials that are valuable investments these days. If what you desire is a material that will reach a wide audience and put your brand in front of thousands, even millions, of people, poster is what you need. Poster printing is a good strategy that brings good results if done well. The question not is why do some posters generate immediate response while others don’t? What makes the difference between a successful and unsuccessful poster? A good answer to those questions is color. Color is an important part of a marketing material. The colors people see will affect how they respond to a material.

Don’t blend in

Animals have a unique way of hiding from their predators or enemies: they blend in with the environment. This is referred to as camouflage. Lions blend into the grass to stay hidden as they wait for their prey. Chameleons don’t only blend with the environment but even change their skin color to match the surroundings. This keeps them well hidden from other animals and even humans.

Now, in marketing you can’t be like the lions or the chameleons. You don’t want to blend it; rather you want to stand out. You want to make your color posters unique so they will be noticeable whatever the surrounding imagery may be. The more visually appealing the colors and design are the more people will notice your material.  

Pick good color combinations

Every color can be paired with another color to create one colorful and vibrant material. However, the right choice of color combinations is important in order to convey the right image. For instance, blue can be paired with orange. Blue and orange are actually the opposite colors in the color wheel. When two opposite colors are paired, they create a vibrant image. The resulting impression can be rich and quirky.

It’s also a good idea to use reversed colors such as black and white. A black background will make a white image pop out or vice versa. Reverse colors can actually be used to put emphasis on a message or design.  

Effective use of colors

Using colors on your posters will truly make the material stand out. The attractive colors will make people take a second look. However, printing in color can take so much of your budget. It’s considerably expensive to print a full color poster than a black and white one. Work with a poster printing company or a designer to determine the best way to use colors on your poster without spending a fortune. They can provide you options to ensure your posters look visually appealing without breaking the bank.

With impressive posters to promote your business, the customer attention and market exposure that you desire will be within your reach. So, who said posters and print marketing are obsolete? Take a look around and you will see the answer.

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John Ray Daniels has 69 articles online

John Ray Daniels is a specialist of brochure printing and is also a web designer. He is knowledgeable in printing and continues to support the developments in the field to help out companies in their business marketing needs

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The Value of Colored Posters in Marketing

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The Value of Colored Posters in Marketing

This article was published on 2013/09/16