TYPES OF COLOR In graphic design there are three major color types: 1. CMYK 2. RGB 3. Pantone
CMYK- CMYK signifies (cyan, magenta, yellow, carbon (black)). With combination of these four colors in theory we are able to create all other colors.
RGB- RGB suggests red, green, and blue. This type of colors is used for what we watch on screen of computer monitor or TV.
PANTONE- Pantone colors are used in a process of printing when we want to have precise color matching, so when we need uniformity of colors it is the best to utilize Pantone colors.For example, if someone wants to print catalog about his company he'll do it applying CMYK model yet he'll use Pantone color ( also called spot color) for his company's logo in order to be sure that logo will appears exactly as he wants to be.
Use of Pantone (spot) colors will escalate costs of printing however it is crucial when we need to have uniform look of printed material.The only restrict of Pantone colors (however it is the same with all other colors) is their dependence of the type of paper or cardboard on which they are going to be printed.DIRECTIONS WHILE USING COLORS
Colors could have different interpretation in different traditions. In China white is the color of death. Softer and stronger colors fascinates customer with modest salaries despite the fact that clients with highest earnings usually use more subtle colors.
MEANING OF COLORS
When doing design designer should have reason for selecting the color he's going to make use of, if not how he'll convince the contracting authority that the color he pick will be the right one for his project?Here are some of meanings linked with color: Blue:-sky-sea-water-trust-wisdom-trust-loyalty-stability-faith-peace Red:-fire-love-energy-passion-power-danger-heat-warning Green:-money-growth-envy-loyalty-stability-fertility-environmentally satisfactory Yellow:-energy-sun-creativity-happiness Orange:-sunlight-joy-success-encouragement-autumn Purple:-power-luxury-nobleness-nobility-spirituality Brown-earth-stability-organic-open space
MARKETING POTENTIAL OF COLORS- RED-colors the eye fastest observe. Represents vigour, sex, danger, power.
BLUE- cold color preferred primarily from European people meaning trust and reliability.
YELLOW-warm and stimulating like the sun, promotes feelings of happiness, youngsters love her most. Might possibly be connected with betrayal.
ORRANGE- hot, lively shade with out marks of aggression as in red, good to catch the attention of impulsive consumers.
- fresh and cold connected with nature, grow, hope but also with sickness and superstition.
PURPLE- connected with religion, spirituality and dignity.
PINK- gently, give security , it is use as a symbol of romance.
WHITE- purity, involved with nature and light. In Asia is linked with grief and death.
BLACK- luxury, style, mystery, but also it is a symbol of death and occult.
GOLD- noble color, valued
SILVER- respected color or occasionally can associate on something scientific. In business world uniformity is the greatest practice. Structure always ends in certainty and strength. One way that display strength and certainty is good graphic design that shows firms at its best, and color as a part of that graphic design.
Color In Graphic Design